When it comes to buying or selling a home near Lake Texoma—or in vibrant communities like Denison TX, Sherman TX, Durant OK, Ardmore OK, Atoka OK, Colbert OK, and Pottsboro TX—few names carry the trust and reputation of Brian Allen and Jonelle Pate.
This powerhouse partnership at INC Realty has become a beacon for clients seeking a combination of deep market expertise, innovative marketing strategies, and personal, relationship-driven service. Together, they’ve built a thriving real estate business founded on integrity, creativity, and an unwavering dedication to helping people succeed.
Experience That Speaks Volumes
With more than a decade of success in the real estate industry, Brian & Jonelle have carved out a space where clients feel understood, supported, and confident in their transactions. Their skill sets complement one another perfectly, creating a seamless experience for homebuyers, sellers, investors, builders, and fellow real estate agents.
They’re more than just partners in business—they’re partners in life, and that synergy shows in the way they approach every deal. Clients don’t just get one great agent—they get two professionals who operate as a cohesive team with a shared mission:
“How can we help you today?”
That client-first mindset has fueled their growth across multiple markets and established them as leaders in Lake Texoma luxury homes, waterfront properties, investment opportunities, and residential sales.
Brian Allen: Broker Associate & Creative Director
Brian Allen thrives on challenges. Known for his expertise in “hard-case” properties, he takes on foreclosures, probate sales, and homes in need of extensive renovations—listings that often intimidate other agents. His creative vision and resourcefulness allow him to uncover opportunities where others see obstacles.
Brian’s approach is rooted in cutting-edge digital marketing strategies that put each property in front of the right audience. From high-quality photography and video walkthroughs to targeted online advertising, he ensures listings gain maximum exposure—not just locally, but across the country for relocation and investor buyers.
As a mentor, Brian shares his marketing and sales methods with newer Realtors® and brokers, helping them develop the confidence, skills, and systems needed to thrive in a competitive market. Whether working with a first-time agent or an experienced broker looking to refine their strategies, Brian’s guidance is both practical and transformative.
Jonelle Pate: Team Lead & Head of Texas Operations
Jonelle Pate leads with grace, precision, and a knack for negotiation that consistently benefits her clients. She specializes in luxury real estate, waterfront homes, and Lake Texoma lakefront properties, pairing her sharp market knowledge with a personal touch that puts buyers and sellers at ease.
Her philosophy is simple—every transaction is about more than just a property. It’s about people, relationships, and creating a positive experience from start to finish. This perspective has made her a trusted resource not only for clients, but also for fellow agents and brokers seeking insight into high-end listings and competitive negotiations.
From Pottsboro TX luxury lake homes to Denison TX investment properties and Sherman TX new construction, Jonelle’s attention to detail and dedication to client satisfaction set her apart in every market she serves.
A Harmonious Partnership That Delivers Results
Together, Brian and Jonelle embody a balance of creativity, business acumen, and heart. Their combined strengths give clients the advantage of comprehensive real estate services that cover every angle—from marketing and negotiations to staging advice, pricing strategy, and post-closing follow-up.
Whether they’re helping a family find the perfect home in Durant OK, assisting a retiree in selling a property in Ardmore OK, or guiding an investor toward the right Atoka OK land for sale, their teamwork ensures a smooth and successful experience.
They live by the mantra:
“Never miss a punch.”
In a fast-moving real estate market, that means staying proactive, anticipating challenges before they arise, and always keeping the client’s best interests front and center.
Building a Strong Real Estate Community
At INC Realty, Brian & Jonelle go beyond transactions—they’re dedicated to building a thriving, supportive real estate community. They work with:
Homebuyers looking for expert guidance on navigating competitive markets
Sellers who want maximum value and targeted exposure for their homes
Renters seeking comfort and convenience in vibrant neighborhoods
Real estate agents & brokers searching for mentorship, collaboration, and lead-generation strategies
Investors targeting high-return residential or commercial properties
Short-term rental owners aiming to stand out in the vacation market
Builders & developers seeking strategic partnerships and marketing expertise
Through local workshops, online training sessions, and one-on-one coaching, they create opportunities for everyone—from new Realtors® to experienced investors—to learn, grow, and succeed.
Market Knowledge That Spans States & Lifestyles
One of the duo’s biggest strengths is their ability to serve diverse markets on both sides of the Red River. Their reach extends across Oklahoma and Texas, with a focus on:
Denison TX homes for sale near Lake Texoma
Sherman TX residential & investment properties
Durant OK family homes and relocation opportunities
Ardmore OK established neighborhoods & acreage properties
Atoka OK land for sale and rural homesteads
Colbert OK small-town charm properties
Pottsboro TX luxury lakefront and vacation rentals
By blending hyper-local expertise with modern marketing, Brian & Jonelle attract buyers from across the country who are ready to relocate, retire, or invest in the Lake Texoma region.
The Mission: Grow, Love, Succeed
Brian & Jonelle sum up their mission in one statement:
“Our mission is to bring people together so they can grow, love, and succeed.”
That mission applies to everything they do—from guiding a first-time homebuyer through the process, to helping a seasoned investor maximize returns, to mentoring a new agent into a confident real estate professional.
Their belief is simple: when people are supported, educated, and encouraged, everyone wins.
Why Clients Choose Brian & Jonelle at INC Realty
Proven Track Record: Over a decade of real estate success across multiple states and markets.
Full-Service Marketing: Professional photography, video tours, online advertising, and social media campaigns that work.
Negotiation Expertise: From waterfront luxury to distressed sales, they fight for the best possible terms for clients.
Local + Regional Reach: Extensive networks in Denison, Sherman, Durant, Ardmore, Atoka, Colbert, Pottsboro, and beyond.
Mentorship & Community Focus: Helping other agents grow strengthens the industry and benefits clients.
A Relationship-Driven Approach to Real Estate
In the end, Brian & Jonelle’s success isn’t just about selling homes—it’s about creating lasting relationships and building community. Every handshake, every phone call, and every closing table moment reflects their belief that real estate is about people first, properties second.
Whether you’re searching for a home for sale near me in Denison TX, exploring Lake Texoma luxury real estate, or looking for guidance on selling a home in Durant OK, Brian & Jonelle at INC Realty are ready to help you grow, love, and succeed.
