The housing market has changed a lot in the past 25 years, and nothing shows that better than the rise of the classic 3-bedroom, 2-bath single-family home. Back in 2000, homes in Southern Oklahoma and North Texas were incredibly affordable. Fast forward to 2025, and buyers are facing a whole new reality in markets like Durant, Ardmore, Atoka, Denison, Sherman, and Pottsboro.



Why These Homes?

The 3-bed, 2-bath home around 1,500 sq ft is America’s sweet spot. It’s the right size for most families, affordable for first-time homebuyers, and still attractive for investors. By focusing on this type, we can clearly see how much home values in Oklahoma and Texas have grown.



Then vs. Now: 2000 to 2025

The numbers tell the story:

  • Durant, OK – ~$65,000 in 2000 → about $278,000 in 2025

  • Ardmore, OK – ~$70,000 → $239,000

  • Atoka, OK – ~$55,000 → $259,000

  • Denison, TX – ~$75,000 → $259,000

  • Sherman, TX – ~$90,000 → $320,000

  • Pottsboro, TX – ~$120,000 → nearly $490,000

That’s a 3 to 5 times increase in just 25 years.



Oklahoma Markets

Durant has seen steady appreciation thanks to growth around Lake Texoma and its appeal as a regional hub. Ardmore has been more stable, but its location between Dallas and Oklahoma City makes it a great place for buyers seeking affordability with convenience. Atoka might be the biggest surprise—prices have jumped dramatically as people search for small-town charm and larger lots.



Texas Markets

Denison has transformed from a quiet border town into a solid choice for families and investors, thanks to spillover demand from Dallas. Sherman is booming, with major employers and development driving strong demand for homes. And then there’s Pottsboro, where Lake Texoma has turned the local market into a powerhouse—homes here now fetch some of the highest prices in the region.





*2000 prices are model-based estimates using the methodology above. The 2025 figures for Durant are from Realtor.com; Pottsboro uses Homes.com and Zillow sources; other cities use analogous Realtor/Zillow references.



What’s Fueling the Growth?

  • Population shifts: Families and retirees moving from big cities into smaller, more affordable towns.

  • Lake Texoma’s draw: Boosting both full-time residents and vacation buyers.

  • Jobs and development: Especially strong in Sherman and Denison.

  • Low supply, high demand: A housing shortage since 2020 has pushed prices higher across the board.



What It Means for You

  • Buyers: Oklahoma towns like Ardmore and Atoka are still affordable compared to Texas hot spots, but prices are climbing.

  • Sellers: Equity gains are huge. Many homeowners could sell today for 2–3x what they paid.

  • Investors: Pottsboro and Sherman are long-term winners, while Durant offers a balance of affordability and growth.



Looking Ahead

The future? While interest rates may slow things down, demand isn’t going anywhere. With strong job growth and steady migration into North Texas and Southern Oklahoma, these markets will likely keep rising over time.



Final Thoughts

From $55,000 starter homes in 2000 to half-million-dollar listings in 2025, these six cities show the power of real estate as a long-term investment. Whether you’re buying, selling, or investing, keeping an eye on the trends in Oklahoma and Texas housing markets can help you make the smartest move for your future.

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