Selling a lake home for sale near Lake Texoma is never a one-size-fits-all experience. Every property has a story, every seller has a goal, and every neighborhood has its own rhythm and expectations. At 392 Churchill Lane, Pottsboro, TX 75076, we had the privilege of helping a homeowner navigate an opportunity that required strategy, honesty, pricing expertise, and a deep understanding of lake homes and the Lake Texoma market.

And the best part?
We sold it in only 11 days — from listing to closing.
Not 11 days on market… 11 days TOTAL.

That’s the power of pricing correctly, understanding the quirks of how to buy a lake home, and working with a team that knows the local waters — literally and figuratively.

You can view the original listing details here:
👉 392 Churchill Lane Property Details:
https://search.brianandjonelle.com/search/detail/254673444

A Fixer Upper in an Amazing Location — The Perfect Match for Lake Texoma Buyers

When the owners of 392 Churchill Lane contacted us, they had a very common concern we hear often around Lake Texoma:
“Will someone buy a fixer upper when the neighborhood is full of updated homes?”

Short answer: Yes — if you price it right.

Long answer:
A home doesn’t need to be perfect to sell quickly. It just needs to be positioned correctly. At B&J Co., we take every listing as a blank canvas. We analyze the neighborhood, the comparable sales, buyer demand, repair costs, and the home’s long-term potential.

392 Churchill Lane was the ideal example.

• It sits in one of Pottsboro’s favorite lakeside neighborhoods.

• It has great bones and amazing long-term potential.

• It’s located minutes from access points to Lake Texoma.

• And it had all the qualities future buyers look for when searching for lake homes with vision and value.

Even though the home needed work, buyers looking to buy your lake home are often attracted to the opportunity to customize a space near one of the most popular lakes in North Texas. According to regional market trends, demand around Lake Texoma continues to grow as buyers seek vacation homes, investment properties, and full-time lake living opportunities.

This created the perfect setup for the right buyer at the right time.

Pricing: The Most Important Tool in Your Toolbox

A lot of sellers underestimate how critical pricing is in this type of market — especially with a lake home for sale that requires repairs. Pricing too high can cause a listing to stall. Pricing too low leaves money on the table.

For 392 Churchill Lane, we leaned heavily on:

• Neighborhood comparables

• Current buyer activity

• The property’s needed repairs

• Long-term value

• Trends in how to buy a lake home

• What lake buyers are prioritizing in 2025

We worked closely with the sellers to establish a price that was:

✔ Irresistible to the market
✔ Aligned with buyer expectations
✔ High enough to still get the sellers top dollar
✔ True to the value of the Lake Texoma location

The result?

We received a very strong offer extremely close to list price — almost immediately.

This proved once again that when you list a home near Lake Texoma with realistic pricing, especially with the help of a top Texoma realtor, the market responds quickly and confidently.

11 Days From Listed to Closed — Why This Sale Moved So Fast

The timeline surprised a lot of people:

How does a fixer upper sell this fast?

Because when someone decides to buy your lake home, they are usually motivated. Whether they're looking for a weekend getaway, retirement home, investment opportunity, or a project they can put sweat equity into, the Lake Texoma area attracts action-takers.

A few things made this rapid sale possible:

⭐ Strong marketing strategy

Our team, Brian & Jonelle with B&J Co., marketed the property to every major buyer segment:

• Lake house seekers

• DIY remodel enthusiasts

• Investors

• VRBO/short-term rental buyers

• Retirees relocating to Lake Texoma

• Locals searching for lake homes under market value

⭐ Credibility as trusted local experts

Buyers searching for a realtor near me, top Texoma realtor, or top land agents near me often find us because of our experience in the area, our network, and our hands-on approach.

⭐ Lake Texoma’s ongoing demand

With millions of annual visitors and strong year-round recreation, Lake Texoma continues to be one of the hottest lake markets in North Texas.

⭐ Correct pricing

This one is everything.
People came because they saw the value.
They offered quickly because they didn’t want to lose it.

Helping Sellers Navigate Tough Decisions

Selling a fixer upper can bring up a lot of questions:

• Should you remodel before listing?

• Should you sell “as-is”?

• Should you invest in paint? Flooring? Repairs?

At 392 Churchill Lane, we evaluated each option alongside the sellers. Ultimately, selling as-is made the most financial sense — and because we priced it strategically, the market agreed.

We protected the sellers’ time, their budget, and ultimately got them top dollar without unnecessary updates.

This is the benefit of working with experienced agents who truly understand lake property dynamics. When homeowners buy with top agent expertise, they also get the benefit of selling with top agent precision.

The Power of Local Knowledge

The more we work around Lake Texoma, the more we see the same pattern:
Local knowledge wins.

• Understanding lake neighborhoods

• Understanding lake buyer psychology

• Knowing how to buy a lake home

• Knowing the difference between a lake-adjacent buyer and a lake-access buyer

• Understanding market timing for lake homes

• Knowing what buyers will overlook — and what they won’t

This sale was a masterclass in all of the above.

And it’s exactly why hiring a top Texoma realtor matters.

A Grateful Ending — The Sellers Won Big

At the end of the day, we are incredibly grateful for the homeowners who trusted us with this sale. They had concerns, they had questions, and they wanted to make sure their investment paid off.

We were honored to:

• Guide them through pricing

• Market the property effectively

• Navigate the offer

• Handle negotiations

• Get them under contract quickly

• And close in only 11 days

Now, 392 Churchill Lane has a new owner with vision, excitement, and plans for the future — and our sellers walked away with a strong sale price and a smooth transaction.

This is exactly why we love what we do at B&J Co.
This is the work that makes it all worthwhile.